The trucking industry makes sure that the economy works in an efficient manner, as most industries rely on the transportation of goods. Origin trucking focuses on providing unmatched quality, service, and value to its clients with a fleet of new trucks and exceptional drivers. I had the privilege to work with them to create their color palette, typography, logo and messaging. They have the most respect for the industry and know how to work effectively and to the point. We developed a brand to reflect this.